Politically Independent Candidate
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Politically Independent Candidate |
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Perhaps the first thing you should do is to think long and hard why you want to become a councillor. Make no mistake, if the job is done correctly it is hard work and quite often a strain on your entire family.
OK, you still want to go ahead. Then decide on which seat you would like to challenge. Unlike political party candidates most independents want to represent the area where they live. So sound people out. This should obviously be done three or four months before polling day. Depending on the type of campaign you intend to run you may need a team of helpers and an election agent, but they are not essential. It is possible to go it alone and get elected without spending a penny. Generally speaking you should be thinking of running a proper campaign which means spending some money.
The amount of money is based on the number of electors in the ward. Contact your council's election officer who will advise you on the amount you can spend for the seat. Once you know the spending limit you can then decide how much you can afford and tailor your campaign according. You can hold fundraising events and ask for donations but remember all donations must be declared on your return of expenses form at the end of your campaign, whether or not you are successful. Your campaign may range from just submitting your nomination to running a full campaign including leaflets, election address, door to door & telephone canvassing and offering people to lifts, in a car, to and from the polling station.
Before knocking on anybodies door or delivering a leaflet not only do you need to know how many voters live in the ward, but more importantly how many houses there are in each street. Otherwise you will not know how many leaflets you need. Each street must be put into delivery rounds for approximately 250 houses. Anymore may risk overworking your helpers. An averagely fit person can deliver about 250 leaflets in a hour providing the streets being delivered to are made up into a round which are linked together like the postman's round. Doing this can be an awesome task but well worth it. Your elections office may have a list of the number of houses in each street, which makes life easier but if they do not try the councils planning department or the delivery office at your local Royal Mail. If all else fails then you will have to count the number of houses in each street from the Register of Electors. You will be given a copy of the register when you take out your nomination papers. Ideally though you need to devise your delivery rounds well in advance so use the copy at your local library it may be last years but that does not matter unless there as been new houses built within the last year. Once you know the sub-totals of houses in each street total them up and the grand total is the number of leaflets you need for your ward.
A sympathetic manager at the Royal Mail may supply you with a copy of their delivery round system. But remember you may need to reduce them to rounds of around 250 as your helpers are not professionals. However, if you have to make up rounds yourself the best way is to buy a large A-Z Street Atlas of your area and simply arrange adjoining streets into rounds. Keep this sort of information in a safe place for any future elections you may contest.
Cars are used throughout your campaign for a host of things. They ferry your voters to and from the polling station and can be used to carry a personal address system from which live or recorded messages can be amplified. They also transport you and your helpers to the different parts of the ward in which you are campaigning.
However this is not that expensive and should cost between £50 and £100 for up to 25 cars.
Public Liability and Personal Accident Insurance should also be considered. Public Liability covers what you say or write, which may have offended someone. Personal Accident insurance covers you for personal injury outside the car. Both can be obtained at little cost and will give you peace of mind.
· Independent candidates may find it difficult to find an Insurance Company that gives this type of cover to single candidates. If there are other independents in your area try joining forces with them.
You must be able to comply with these rules
You must be aged 21 or over at the date of your nomination and a Commonwealth citizen, citizen of the Republic of Ireland, or a citizen of an EC Member state and either:
be a local government elector (a voter) within the local authority, or
have during the whole of the 12 months preceding the day on which you are nominated as a candidate, occupied as owner or tenant any land or other premises of the area of the authority, or
your principal or only place of work in the last 12 months preceding the day on which you are nominated as a candidate has been in the area of the authority, or
you have lived in the area of the authority during the whole of the 12 months preceding the day on which you are nominated as a candidate.
There are certain things which will disqualify you from being elected and the authority will have a detailed leaflet on these. But in the main you are ruled out if;
you hold a paid office under the local authority or a politically restricted post for another local authority
you are bankrupt
you have been sentenced to a term of imprisonment ( whether suspended or not) of not less than three months without the option of a fine during the five years preceding the election.
If you can satisfy these conditions then you must be nominated i.e. proposed, seconded and supported by eight other electors, who live in the ward you intend to challenge.
About two months before polling day make contact with your council's election office. Ask them for a timetable for the forthcoming election. The timetable gives you a number of dates e.g. notice of election, close of nominations, dates when postal vote applications must be received by and when your return of election expenses must submitted. Most of the dates on the timetable are controlled by law so if you are too late, tough. When the notice of election date arrives go to your election office and pick up your bundle of papers which will include nomination papers, a timetable and a register of electors. You need to ask electors from the ward you are contesting to sign your nomination papers. Make sure you use your register of electors to check that they are registered.
You need a proposer, a seconder and eight more electors to sign each of your nomination papers. It is good practice to complete more than one nomination paper, as mistakes are easily made, but only one is needed. You can now start your campaign but wait until the close of nominations date is passed before you make a financial commitment.
It is important to be creative when designing incentive groups for your campaign. The crucial thing is to figure out what would motivate your helpers, and encourage them to enlist new members to your meetings. The campaign should endeavor to create a real sense of community in these meetings, particularly the non-fundraising based ones. Provide motivation, encourage membership, and your incentive groups will grow and thrive.
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More about Momentum |
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The whole purpose of running a campaign is to get your name known throughout the ward and persuade voters to vote for you. Many independent candidates run away with the idea that just because they are well know in the street where they live there is no need to do anything else. An average ward has approximately 9,000 electors. That is a lot of people and most of them will have never heard of you. So you need to get your name known. Door to door canvassing is a good way of doing that and does not cost anything but it is time consuming. Therefore, you will need help to cover the entire ward. You need to ask every elector if they will support you. Some people do not tell the truth and say anything just to get rid of you but most people are honest. Once you have established support you should ask them if they need a lift getting to and from the polling station or if they need a postal vote. Telephone canvassing is another way of contacting electors but each telephone number must be looked up in the directory beforehand. Again this is time consuming, dependent on you having a number of helpers and there is also a cost element involved. All promises to vote for you should be recorded. Public meetings for single issues are a good way of getting people talking about you but make sure you know what you are talking about.
You may, from time to time, come across someone who is not on the register of electors. It is quite straight forward to rectify this. Voters can register throughout the year and you should be able to pick up a bundle of forms from your council's Electoral Registration Officer. Alternatively, click on the appropriate button on the above menu.
Print out the form, fill it in and post it to the Electoral Registration Officer at your own Town Hall.
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More about Canvassing |
Door-to-door canvassing is an essential part of any campaign. It is used by the all the political parties, in local elections, because it delivers the goods at little cost. However, it is hard work. It takes a lot of planning, a lot of manpower, and a lot of time. But the effort is well worth the reward.
Door-to-door canvassing accomplishes four main campaign goals, all with minimal cost:
Door-to-door campaigning builds name recognition for the candidate in a way that leaflet drops cannot.
A door-to-door program builds credibility in two ways. First, on the personal level, it builds credibility in the mind of the voter who is contacted because it shows that the campaign is alive. Second, on a larger scale, the program builds credibility by giving the impression that there is a large base of support for the candidate that is involved in a well-organized and formidable effort.
Your door-to-door campaign is more effective than any other method for encouraging people to vote.
Finally, door-to-door campaigning can be an useful means of building a volunteer organisation by locating interested people.
No matter how large or small your campaign, don’t skimp on your door-to-door efforts. Running a door-to-door canvass takes time and hard work, but you’ll be glad you made the effort when you see the results.
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More about Canvassing |
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Gone are the days when campaigning for political office was hit-or-miss, when the candidate decided his campaign message over a beer then went out and repeated that message as often as possible. Today, modern campaigns rely on the campaign canvass to determine the mood of the voters and their response to the candidate’s message. If you want to win it is imperative that you canvass. If you don’t canvass, your campaign is just walking in the dark.
Over recent years all the major parties have reduced the amount of door-to-door canvassing. This is because of lack of volunteers rather than because it did not work. Alternative methods of canvassing have taken over. Telephone canvassing saves a lot of time, manpower, and is not called off if it rains, but there is the little question of who pays the telephone bill.
No matter what method you use this section will give you a step-by-step guide to creating and executing your canvassing.
Guidelines for Volunteers
Supervision
Reliable canvass results rely on professional interviewing. Train your helpers. Do not expect them to know how to canvass if they have never done it before. I’ve seen volunteers get disgusted with interviewees who don’t support the candidate, and others who ask questions in a way that implies what answer the person should give. Avoid these unreliable results by closely training your team.
Organisation
Your canvassing operation must be well organised so that you can get the job done in a reasonable amount of time. Remember – making calls and asking questions takes lots of time. Election Agents should be in charge of the campaign and they need plenty of help.
But Don’t Overload
Don’t overwork your helpers. You’ll need their vigor and energy later in the campaign, especially on polling day. Keep your canvassers motivated by limiting the amount of work they do (two or three nights per week is about the most any volunteer can take). It can be soul destroying to canvass on your own. So make small groups of four or fives, letting one keep the records of the canvass while the others do the knocking.
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